Omnichannel Fulfillment
That Ships From Your Stores
Ship from store, buy online pick up in store, and returns made in store, all routed by one system.
Omnichannel fulfillment lets an online order ship from wherever the stock actually is, a warehouse or a store. For a retailer with a store network, that is usually the single biggest lever on delivery time and shipping cost: your stores are already closer to your customers than any warehouse will be.
Your Stores, Working Online
The closest store ships the order
Each store has a picking app and its own queue. Orders route to the store holding the item nearest the customer, and leave from there.
Buy online, pick up in store
The customer orders online and collects from the store of their choice. The store picks and holds the order, and it is marked ready when it is.
Returns made in store
Online purchases come back through any store, are inspected on the spot and go back on sale there, without a trip to the warehouse.
No store drowns on a peak day
Dynamic load balancing spreads orders across stores and warehouses by live workload, so delivery promises hold through a sale.
What Real-Time Means for Store Inventory
Store fulfillment only works if the website trusts store stock. So here is exactly how it stays current.
- Webstore and ERP: event-driven. A change is pushed the moment it happens.
- Store POS: read on a frequent polling cycle, because most POS systems cannot push changes out.
- What that means for you: plan for a short delay between a sale at the till and the website seeing it, and you will not promise units a store has just sold.
- Inside Firaasa: every pick, transfer and return is recorded in the same ledger as it happens.
Why Store Fulfillment Wins
Your stores are already close
A store network is a distribution network you have already paid for. It is closer to most customers than any warehouse.
Shorter trips cost less
A multi-store fashion retailer cut shipping cost by 75%, and carbon by 66%, by shipping from stores near the customer.
Stranded stock gets sold
The size a customer wants is often in a store. Making store stock sellable online rescues orders that would otherwise be cancelled.
Store fulfillment runs on the same platform as order management and the warehouse, so a store is simply one more location in the routing rules.
Frequently Asked Questions
What is omnichannel fulfillment?
Omnichannel fulfillment means an online order can be fulfilled from wherever the stock actually is: a warehouse, a retail store, or a mix of both. In practice that covers ship-from-store, buy online pick up in store (BOPIS) and returns made in store (BORIS), with each order routed to the location best placed to handle it.
What do BOPIS and BORIS mean?
BOPIS is buy online, pick up in store: the customer orders on your website and collects from a store. BORIS is buy online, return in store: the customer brings an online purchase back to a store, where it is inspected and put back on sale.
How do store staff fulfill online orders?
Each store gets a picking app. Orders routed to that store appear in its queue, staff pick and pack them, and the order is either handed to a carrier or held for the customer to collect.
Does Firaasa sync stock with our POS in real time?
No, and we would be wary of anyone who says they do. Most POS systems cannot push stock changes out, so Firaasa reads store stock on a frequent polling cycle. Webstore and ERP updates are event-driven. We tell you this up front so you can plan around the real timing.
How does Firaasa stop one store from being overwhelmed?
Dynamic load balancing. Orders are spread across stores and warehouses by live workload as well as stock and distance, so no single location takes every order on a peak day.
How many stores can Firaasa run?
As many as your network has. Each store is a location in the same network as your warehouses, with its own stock, its own queue and its own place in the routing rules.
Make Your Stores Work Online
Thirty minutes with your store network and your order flow. No commitment required.
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